Knowing when, how and what to manage in digital marketing can be a challenge, especially when there is so much to manage. With the Internet constantly evolving, staying on top of the newest marketing tactics can be a challenge unto itself. That’s where hiring the right agency becomes paramount. If you have traditional marketing covered but need an agency that specializes in digital marketing then we are probably the right fit.
Every industry, business and objective landscape is unique, which is why we custom tailor a strategy for every brand we work with. Our holistic approach aims to understand your goals, audience, products/services and unique selling proposition. Armed with this knowledge, we create content centric campaigns based on your unique goals.
First, semantic search engine optimization ensures your website is accessible from a technical perspective and easily crawlable. All new web development projects progress through a checklist of key areas to ensure the client’s website is thematically relevant and architecturally sound. Thin content, mass article submissions and spammy tactics are a thing of the past. The present and future foundation of SEO is centered around the creation of relevant media to your customer base. Simply put, content is king.
PPC is not suited for every business. However, when managed properly, pay-per-click advertising can help your brand get in front of your target audience at just the right moment. The beauty of PPC, is the ability to test various messaging, ad text, bidding and landing pages, to produce a winning combination that provides positive ROI.
Website conversion rate optimization is a smart way to increase your sales, without increasing marketing spend. After identifying the client’s most important conversion goals, we help improve goal completion in a number of ways. Ensure there is an alignment between the client’s messaging, call to actions, page layout and target audience is an important first step. From there various testing methods like A/B testing or Multivariate testing can be performed.
Being active in the social media space has never been more important. Determining which social networks your target market frequently visits is the first important step to take. Understanding from the start what type of attention getting and shareable content works best, will go a long way. Being regularly active with your fans, friends and followers shows that you care. People are more likely to do business with those they know, trust and like.
All digital strategies contain a social media component, ensuring your brand and audience are connecting in a meaningful way.